CodMMUNITY - MobTags e Dintorni

Da Eurotechnology.com è possibile acquistare online un pdf report che approfondisce ed esamina le tecniche e i casi studio sull’utilizzo di QR Code e Color Codes nelle attività di marketing e CRM attraverso l’uso di mobile phones.

I QR Code, secondo il market report datato in due differenti versioni del 2006 (single license) e del 2007 (corporate site license), sono diventati in Giappone uno dei tool principali per facilitare lo scambio di dati attraverso dispositivi mobili, e soprattutto hanno permesso di superare una delle barriere più importanti che frenavano l’m-commerce, la distribuzione di contenuti su mobile, incrementando lo sviluppo della mobile economy.

L’esplosione dei QR Code è avvenuta a seguito dell’introduzione delle phonecam, in quanto prima utilizzati solo in settori quali la logistica, catene di montaggio e gestione di magazzino.
Questo report è stato adottato dai professionisti delle principali major telefoniche e industire manifatturiere da tutto il mondo, in particolare negli USA, Europa e Giappone, da banche di investimento, università, service providers, amministrazioni pubbliche.

Di seguito riportiamo l’indice completo come riportato nella table of contents del sito Eurotechnology.

• Executive Summary: QR code for mobile phones
• QR Code = Quick response code
  Fundamentals and overview
  QR code vs conventional bar code
  QR code information capacity
  Different types of 2D bar codes
  QR code: main characteristics
  QR code standardization
  QR code error correction
  QR code information capacity
  QR code for DoCoMo i-mode phones: maximum capacity
• QR codes – the solutionto one of the biggest problems for mobile commerce
  QR code as a solution
  QR codes vs RFID
• QR code as an input/output medium for mobile phones
• QR code functionality and mark-up for mobile phone data input
  QR code funcationality and mark-up for i-mode/DoCoMo
  Types of QR code input
  Telephone/address book entry
  Email
  URL bookmark
  i-Appli
  Content
• QR codes as the easiest way to access information
  Example: DoCoMo brochure on wallet phones
• QR code for m-commerce and to sell content
  QR codes to sell content
  Selling content using QR code
• QR code for customer relationship management (CRM)
• QR code advertising
  QR codes in advertising
  QR codes at Tokyos busiest spots
  Large scale QR codes on buildings
  QR codes for property developers
  QR codes for street campaigns
  QR codes in convenience stores
• QR codes for maps, navigation and location dependent services
  QR codes for maps and navigation
  QR codes for maps, navigation and location dependent services
  QR codes for location dependent services on maps in the Tokyo Subway
  Roadmaps with QR codes
• QR codes in retail sales
  QR codes for food retail
• QR codes for TV program guides
• QR codes to pay bills
  QR code to pay bills at convenience stores
• QR codes on business cards
• Cmode and QR codes
  The Cmode payment system
  Register for club cmode membership
  Pay cash into cmode prepay account
  Purchasing goods and services with cmode
  Cmode point pass
  C-ticket
  Analysis of cmode user interactions
• Cmode and QR codes
  The Cmode payment system
  Register for club cmode membership
  Pay cash into cmode prepay account
  Purchasing goods and services with cmode
  Cmode point pass
  C-ticket
  Analysis of cmode user interactions
• Amazon.co.jp: comparative mobile shopping
  Amazon.co.jp barcode i-appli: comparative mobile shopping
  Amazon.co.jp barcode i-appli: comparing the prices of a book
• Color codes
• Overview of Japans mobile industry and mcommerce
• Mobile internet: i-mode, EZweb, and Vodafone-Live! and GPS/Location based services
• Mobile phone handset markets
  Camera phones as an essential tool for QR code usage
• Trends and outlook

Categorie: ColorCode · QR Code